Do I know Hubspot?
Well if you ask me then Yes.
I know, I know, you want to know more, right? Not a problem. Take a look at few certifications that I did. Also read below about what I do for ATB Financial with the HubSpot marketing tool on everyday basis.
The Selection process
As a Marketing Automation Specialists at ATB Financial, I started back in 2017 to fill the new job posting for them to take on the everyday challenge for gigantic marketing team who produce outstanding marketing campaigns for Financial Institution.
We started with the SAP Hybris Marketing and MailChimp as a part of our technology partner for marketing tool. Since they are not great fit for Financial Institution, we decided to move on to HubSpot. I have played significant part in deciding for the tool that is not just the great but serves the purpose at great.
Since I started with the HubSpot, we bring the ATB Brand to the HubSpot as well to bring our same UI feel to the email marketing and the campaign landing pages. They say, pictures don’t lie and they speak thousand words. Take a look at this pic where I have been recognized by HubSpot with their Quarterly Champion user.
Working at the Financial Institution taught me to care about the data that I have been provided every day to market the campaign, account information or new features to customers. Data is very sensitive information in every way and with just one click you are risking your whole life. HubSpot helps me learning about those in a easy way of making sure we do not make mistakes or at every step they reduce risk of it.
More than 4 years of experience with Marketing tools
lead nurturing experience with a track record of success
strong attention to detail with a strong sense of curiosity
Technical acumen specific to email and landing page coding/development with Brand
Defining and understanding PERSONAs to build segments for better KPIS driven campaigns
Working closely with Marketing Managers in ideation phase
Directly working with designers for better customer experience at every steps
Strong understanding of Lead Scoring and Cost/revenue association
Full understanding of CASL and GDPR compliance
Single handedly managed more than 1000+ campaigns in last 3 years.
Email Marketing Certified
Contextual Marketing Certified
Content Marketing Certified
Inbound Marketing Certified
HubSpot CMS Developer Certified
Growth Driven Design Certified