Do I know Hubspot?

Well if you ask me then Yes.
I know, I know, you want to know more, right? Not a problem. Take a look at few certifications that I did. Also read below about what I do for ATB Financial with the HubSpot marketing tool on everyday basis.

Hubspot

WHY Hubspot

The Selection process

As a Marketing Automation Specialists at ATB Financial, I started back in 2017 to fill the new job posting for them to take on the everyday challenge for gigantic marketing team who produce outstanding marketing campaigns for Financial Institution. 

We started with the SAP Hybris Marketing and MailChimp as a part of our technology partner for marketing tool. Since they are not great fit for Financial Institution, we decided to move on to HubSpot. I have played significant part in deciding for the tool that is not just the great but serves the purpose at  great.

Since I started with the HubSpot, we bring the ATB Brand to the HubSpot as well to bring our same UI feel to the email marketing and the campaign landing pages. They say, pictures don’t lie and they speak thousand words. Take a look at this pic where I have been recognized by HubSpot with their Quarterly Champion user. 

Everyday

Challenges

Working at the Financial Institution taught me to care about the data that I have been provided every day to market the campaign, account information or new features to customers. Data is very sensitive information in every way and with just one click you are risking your whole life. HubSpot helps me learning about those in a easy way of making sure we do not make mistakes or at every step they reduce risk of it. 

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More than 3 years of experience with Marketing tools

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lead nurturing experience with a track record of success

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strong attention to detail with a strong sense of curiosity

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Technical acumen specific to email and landing page coding/development with Brand

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Defining and understanding PERSONAs to build segments for better KPIS driven campaigns

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Working closely with Marketing Managers in ideation phase

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Directly working with designers for better customer experience at every steps

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Strong understanding of Lead Scoring and Cost/revenue association

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Full understanding of CASL and GDPR compliance

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Single handedly managed more than 1000+ campaigns in last 3 years.

Few more

Certification

Email Marketing Certified

2019-2021

Contextual Marketing Certified

2020-2021

Inbound Marketing Certified

2019-2021

HubSpot CMS Developer Certified

2020-2021

HubSpot Badges

WEB DEVELOPER & MARKETING AUTOMATION SPECIALISTS
IN EDMONTON

KEYUR PATEL

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